Paul Hiebert is a senior editor at The CMO Club.

His work has appeared on The New Yorker, The Atlantic, and Adweek, where he served as deputy editor of data and insights.

In 2019, HarperCollins published a book he helped write and research.

LinkedIn: Paul Hiebert

Email: paulryanhiebert@gmail.com

Adweek

• The Ad Industry Is Dumping Younger Workers

• Google's AI Search Era Is Here—But Its Ad Business Hangs in the Balance

• How the Bud Light Boycott Changed Marketing

• The Future of Marketing Is Earned

• Why Marketers Might Never Move Past '90s Nostalgia

• The Art of Rebranding for the Digital Era

• With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

• The Year Shoppers Reconsidered Toilet Paper

The Atlantic

• Consumer Reports in the Age of the Amazon Review

The New Yorker

• The Value of Luxury Poseurs

• Can You Sell Americans on Canada?

• What’s the Point of City Logos?

Pacific Standard

• The Paradox of Choice, 10 Years Later

• Can Outdoor Art Revitalize Outdoor Advertising?

PR Daily

• 3 lessons from jumping on a stupid meme way too late

• How to prepare for more declines in traditional Google search traffic

Slate

• The Real Reason Why So Many People Overshare on Facebook