Paul Hiebert is a writer based in New York City.

His freelance writing has appeared on The New Yorker, The Atlantic, and Slate. In 2019, HarperCollins published a book he helped write and research.

LinkedIn: Paul Hiebert
Twitter: @hiebertpaul
Email: paulryanhiebert@gmail.com

Adweek

• How the Bud Light Boycott Changed Marketing

• As the CMO's Role Evolves, Companies Are Shifting How They Refer to Top Marketers

• The Future of Marketing Is Earned

• Making the Case for Your Marketing Budget in Turbulent Times

• How Heineken 0.0 Became America's No. 1 Nonalcoholic Beer

• Brand Purpose Goes Into Hibernation

• Why Marketers Might Never Move Past '90s Nostalgia

• The Art of Rebranding for the Digital Era

• How Mondelēz International Built TikTok's Biggest Snack Brands

• Why Every Brand Is Making Merchandise Right Now

• Banza's Vibrant Orange and the Persuasive Power of Brand Color

• How Modern Beverage Brands Market Themselves as Antidotes to Stress, Anxiety and Sickness

• With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

• Can CPG Brands Recreate In-Store Impulse Buying Online?

• Anheuser-Busch Looks Beyond Beer to Secure Its Future

• The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

• The Year Shoppers Reconsidered Toilet Paper

The Atlantic

• Consumer Reports in the Age of the Amazon Review

The New Yorker

• The Value of Luxury Poseurs

• Can You Sell Americans on Canada?

• What’s the Point of City Logos?

Pacific Standard

• The Paradox of Choice, 10 Years Later

• Can Outdoor Art Revitalize Outdoor Advertising?

Slate

• The Real Reason Why So Many People Overshare on Facebook